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LookFantastic’s newest data reveals the top 5 K-beauty brands, products, and ingredients trending this spring.
April 23, 2026
By: Rachel Klemovitch
Assistant Editor
New internal data from LookFantastic reveals the biggest Korean beauty brands, products, and ingredients this spring.
Fueled by viral content and TikTok trends, posts with the hashtag #kbeauty have gained over 9.5 billion views on TikTok, with over 3 million posts.
K-beauty continues to dominate the global beauty landscape, with concepts like ‘glass skin’ and sheet masks, as well as specific ingredients such as snail mucin and salmon sperm, driving widespread interest.
According to the data, the top three K-beauty brands over the past three months (February to April) are Beauty of Joseon, with over 48,000 searches on LookFantastic’s website, followed by Laneige with over 36,000, and Erborian with more than 19,000 searches.
Heading into the warmer months, customers are naturally shifting skincare routines towards lightweight, hydrating, and protective formulas.
From glow-boosting serums to soothing ingredients designed for sun exposure, K-beauty is set to continue trending this summer.
Introducing Jelly Ko Refillable K-Beauty Brand
Trending Skincare Products According to LookFantastic
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